As many of you listeners know I own two different marketing agencies. Often times when we meet with a client we ask them, "What is your statement of value?" We get blank stares, probably like you're feeling right now. But a statement of value is simply a formula. It's not a unique selling proposition, it's really what value does that product or service bring to the marketplace. The formula is very simple. It's product enables the customer to do what? We actually answer that question, then the client can almost have a one-liner. We use that across all marketing platforms.

 

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