In this episode I am joined by David Saville were we unpacked why your story is so important.

David mentors Life Coaches to discover their Deep USP - what is truly unique about them - and trains them to develop Superhuman Coaching abilities that creates radical transformation with their clients, making their service worth any fee they set.  He also coaches them to develop a Gravitational Presence which means that wherever they are, and whatever they are doing, they draw the right kind of clients towards them