The last thing Corey McMullan had on his mind when he scrapped all print advertising in favour of social media marketing for his family's appliance store was that he would become an influencer. But after launching a TikTok account for McMullan Appliance & Mattress, that’s exactly what happened. Corey speaks with us about why his brand of authenticity about home appliances has captured the imagination of users around the world and the strategy behind growing his account to over 86,000 engaged followers in just a few months.. You can learn more about Corey and his family’s store at www.mcmullanapplianceandmattress.ca.