Word of the Week Wednesday is back to add to your Influencer Dictionary.

This week, Michelle is breaking down ROAS, or Return on Ad Spend. Examples from the episode are broken down below:

Example 1: Using only Flat Fee and Sales to calculate ROAS

• Flat Fee: $100
• Sales Driven: $200
• ROAS: $200/$100 = $2.00

Example 2: Using Flat Fee + Affiliate CPA and Sales to calculate ROAS

• Flat Fee: $100
• Sales Driven: $200
• CPA: 10%, or $20 from $200 in sales
• ROAS: $200/$120 = $1.67

Links to our past 2 Dictionary episodes:

• What it means to drive Conversion (Spotify/Apple Podcasts)
• The benefits of being a Sub-Affiliate (Spotify/Apple Podcasts)

Have a term you want us to break down? Reach out via one of our channels below.

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