Strategic leaders do not choose between planning and empowerment. They do both. They build plans that create structure and lead with intent that creates clarity. In this episode of This Is Strategic Marketing, I break down what it means to lead with strategic intent. The difference lies in what you plan and what you leave open. When you plan the outcome, the constraints, and the decision authority, but leave room for your team to shape the how, you get execution that is both aligned and adaptable. Learn how to find the balance between structure and flexibility - planning the right things while leaving space for your team to bring their thinking to the work.