In this solo episode, Dawn gets real about what it’s actually like to run a female-led ecomm marketing agency in an industry that still leans heavily male. From navigating outdated perceptions to pushing back against bro marketing culture, she shares what it's taken to build a successful agency that puts connection first—and why more women need to be having these conversations out loud. If you’ve ever felt underestimated, overlooked, or just plain tired of the noise, this one’s for you.

 

👉 Apply to be a guest: https://bit.ly/powerofher-guestform

 

Resources talked about in this episode:

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Book a call - https://digitaldawnagency.com/discovery-call/

Key Takeaways To Tune In For:

(00:00) - Welcome to the Power of Her Podcast

(00:33) - Navigating a Male-Dominated Space

(01:38) - The Impact of Female Perspectives

(05:04) - Building Relationships Over Transactions

(08:05) - Challenges Faced by Female Business Owners

(11:31) - Women Supporting Women

(13:24) - Creating a Safe Space for Conversations