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What It Really Takes To Build A Resilient Business
Grit isn’t just about working harder, it’s also about building smarter.
In this episode of Sales Against the Odds, host Lee Brumbaugh sits down with Nick Friedman, Co-Founder of College H.U.N.K.S. Hauling Junk & Moving, to explore what it really takes to turn a side hustle into a national brand. Nick shares how a beat-up cargo van and a bold idea became a $300M business, why every founder should be their company’s best salesperson, and how culture, consistency, and continuous improvement fuel long-term success.
From defining what “Always Be Branding” truly means to developing resilient teams and scaling with purpose, this conversation offers practical lessons for leaders navigating growth. Whether you’re a founder, executive, or sales leader focused on building a brand that lasts, this episode will challenge how you think about grit, culture, and leadership in business.
Key takeaways:
- How grit, resilience, and consistency create a “20-year overnight success”
- Why every founder must be their brand’s biggest salesperson
- Turning a catchy idea into a culture that scales across hundreds of locations
Episode highlights:
(00:00) Introduction
(01:25) How a beat-up cargo van turned into a 20-year overnight success
(04:04) Learning to sell by helping people, not pitching to them
(07:46) Building a memorable brand that redefined what “H.U.N.K.S.” means
(11:10) Scaling culture and consistency across hundreds of franchises
(14:40) Non-stop training is about continuous improvement
(18:18) The power of purpose-driven motivation and removing self-doubt
(21:12) The “Four F’s” framework for evaluating your next business
(25:02) Taking entrepreneurial leaps and the story behind “Flying Junk”
(29:09) Why focusing on the gain, not the gap will lead to success
Connect with the team:
Nick Friedman on LinkedIn: https://www.linkedin.com/in/collegehunkshaulingjunk/
Lee Brumbaugh on LinkedIn: https://www.linkedin.com/in/lee-brumbaugh-7835512b/
Sales Xceleration on LinkedIn: https://www.linkedin.com/company/sales-xceleration/
Explore Sales Xceleration: https://salesxceleration.com/
Explore College H.U.N.K.S. Hauling Junk & Moving: https://www.collegehunkshaulingjunk.com/
View all episodes
By Sales XcelerationGrit isn’t just about working harder, it’s also about building smarter.
In this episode of Sales Against the Odds, host Lee Brumbaugh sits down with Nick Friedman, Co-Founder of College H.U.N.K.S. Hauling Junk & Moving, to explore what it really takes to turn a side hustle into a national brand. Nick shares how a beat-up cargo van and a bold idea became a $300M business, why every founder should be their company’s best salesperson, and how culture, consistency, and continuous improvement fuel long-term success.
From defining what “Always Be Branding” truly means to developing resilient teams and scaling with purpose, this conversation offers practical lessons for leaders navigating growth. Whether you’re a founder, executive, or sales leader focused on building a brand that lasts, this episode will challenge how you think about grit, culture, and leadership in business.
Key takeaways:
- How grit, resilience, and consistency create a “20-year overnight success”
- Why every founder must be their brand’s biggest salesperson
- Turning a catchy idea into a culture that scales across hundreds of locations
Episode highlights:
(00:00) Introduction
(01:25) How a beat-up cargo van turned into a 20-year overnight success
(04:04) Learning to sell by helping people, not pitching to them
(07:46) Building a memorable brand that redefined what “H.U.N.K.S.” means
(11:10) Scaling culture and consistency across hundreds of franchises
(14:40) Non-stop training is about continuous improvement
(18:18) The power of purpose-driven motivation and removing self-doubt
(21:12) The “Four F’s” framework for evaluating your next business
(25:02) Taking entrepreneurial leaps and the story behind “Flying Junk”
(29:09) Why focusing on the gain, not the gap will lead to success
Connect with the team:
Nick Friedman on LinkedIn: https://www.linkedin.com/in/collegehunkshaulingjunk/
Lee Brumbaugh on LinkedIn: https://www.linkedin.com/in/lee-brumbaugh-7835512b/
Sales Xceleration on LinkedIn: https://www.linkedin.com/company/sales-xceleration/
Explore Sales Xceleration: https://salesxceleration.com/
Explore College H.U.N.K.S. Hauling Junk & Moving: https://www.collegehunkshaulingjunk.com/