What It Takes

Some people chase their calling. Clement John found his at 15 and never let go.

Twenty years. Different spaces. Same scissors. But nothing else is the same.

He put himself through university with a barbershop. Watched people with degrees look down on him. Had his HOD tell him to come back for a Masters. Had friends tell him to get a real job. He smiled, picked up the clipper, and kept going.

This is not a story about hair.

This is a story about what happens when a man decides what he's worth — and refuses to be talked out of it.

What It Takes. Episode 2.

Most students at FUTMinna know GoldBar.

They’ve used the internet there, charged their devices there, worked on projects there, and spent countless hours there — but very few people know the story behind the brand.

In this episode of What It Takes Entrepreneurs, Yusuf Azeem sits down with Ibeh Emmanuel, the mind behind GoldBar, to uncover the journey behind one of the most recognized student spaces on campus.

From carrying blocks at construction sites and cleaning offices for survival, to building a business that would eventually serve thousands of students, Emmanuel shares the realities of growth, sacrifice, responsibility, and entrepreneurship without filters.

This is not just a conversation about business.

It is a story about pressure, discipline, survival, simplicity, and the psychological weight of building something meaningful from almost nothing.

This is GoldBar:

Ore to Gold — The Story Behind the Brand.

You won’t always find an environment that understands your dreams.

People will help you grow — but only to a point. After that, you either outgrow them… or shrink to fit.

In this episode of What It Takes, we break down the truth: the environment you’re searching for doesn’t exist out there — it must be built within.

Discipline. Focus. Determination.

That’s your real environment.

Build it, and you can move forward anywhere.

Procrastination isn’t laziness.
It’s a hidden contract to stay small and stay safe.

In this episode of What It Takes, we break down how conditioning, culture, and fear of belonging keep you stuck — and why growth requires breaking that contract.

It’s time to take yourself back.

Knowing who to blame and when to let go equips you with What It Takes to keep Rising!!!