In this episode of The What It Takes Podcast, Naftuly Kraus interviews Shany Kaufman, the founder of ICO Design Group, a full-service interior design company.

Shany shares her unexpected journey into the interior design industry, revealing how she went from face painting to marketing and explored various careers before unintentionally launching her own company.

Shany also discusses her experience designing the iconic 33 DOWNTOWN office building in Monsey.

We also discussed what it’s really like to be a business owner. If you're interested in starting your own design business or simply want tips on designing your home, this episode is packed with valuable insights and inspiration.