To be competitive in online marketing today, marketers must up their game in three key areas: user experience, content, and awareness.

In this episode, the Data Dames touch on:

User experience is now tied to more ranking factors than ever before.

How Google's machine learning has gotten quite good at figuring out user intent and why that matters for your content.

EAT (expertise, authoritativeness, trustworthiness) signals and structured data.

Strategies for overcoming the "walled gardens" of social media and search platforms, including digital and traditional PR. 

Segments:

What are we drinking? Traverse City Whiskey Co!

Small business shoutout: Whitefeather Meats in Creston, Ohio

What are we learning about or what's bringing us joy?

Love is Stronger blog with author and philosphy professor Shelly P Johnson

Dogs (of course!)

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