Ashley K. Stoyanov Ojeda is expert at helping people launch themselves into their endeavors whether it’s music, a career or founding and growing a company. Her journey to coaching entrepreneurs has been anything but traditional, yet wholly authentic — and that’s her superpower.

Through building community for the music industry, and then learning about how to help others do the same, she became fondly known as the “Business Hada Madrina” or Business Fairy Godmother.

Today, she is a business-development strategist, coach, and author of the newly-debuted book, Jefa In Training, a guidebook to becoming a successful entrepreneur. Ashley's career started in the music industry in 2012, and after working at major record labels, created her own network for local womxn songwriters, now a national organization that has been featured in The Recording Academy, called #WomxnCrush Music.

Since the growth of her organization, she has dedicated her career to developing businesses and communities of underrepresented entrepreneurs through her coaching. Her book has received praise from the likes of Eva Longoria, We Are All Human’s Claudia Romo Edelman and SUMA Wealth’s Beatriz Acevedo. We speak with Ashley today about her path to entrepreneurship and actionable tips for Latina entrepreneurs. Without further ado, here’s the jefa in charge.

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Main podcast theme song from Premium Beat.Our music is from Epidemic Sound.