Most senior marketers reach a point where their role changes. Execution matters less, and influence matters more.

But influence isn't taught to most of us in university. You can have experience and strong ideas… and still struggle to get those ideas adopted across the organisation.

In this episode, Ritchie Mehta brings a research-led view of how influence is developed. Drawing on interviews with hundreds of senior leaders, he explains why some marketers become trusted operators who shape decisions, while others plateau.

We get into:

• Why influence inside organisations is less about persuasion and more about being a "trusted pair of hands".
• How to build that trust through small, testable initiatives that generate evidence.
• Why creating internal champions is the real signal of influence.
• The different ways careers evolve (Climber, Explorer, Creator) and how each path affects your ability to influence.

Ritchie brings a pattern-based perspective grounded in real examples. The value of this episode is in how clearly it shows what influence looks like in practice, and how it develops over time.

If you're responsible for shaping strategy and aligning stakeholders, this episode will help you understand where influence comes from.

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Music: SigmaMusicArt Batumi, Adjara. Free for use under the Pixabay Content License