




Gene CaballeroCo-Founder of GreenPal



Show Notes:



* 3 co-founders* Stated in the spring of 2012* Sent 125k on v1* Did customer development to figure out customer demand* 2013 second launch* Focused on Nashville area* Met vendors at Starbucks* 2017 all 3 co-founders full-time* The Mom Test - https://www.amazon.com/Mom-Test-customers-business-everyone-ebook/dp/B01H4G2J1U/* The 4 Step to Epiphany - Steve Blank  - https://www.amazon.com/Four-Steps-Epiphany-Successful-Strategies/dp/1119690358



Sponsors:



* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation



Bio:



Gene Caballero is a co-founder of GreenPal which has been described as Uber for lawn care. GreenPal started in one market and now has grown to be available in 46 states.



Links:



* https://www.yourgreenpal.com/* https://twitter.com/yourgreenpal



Transcript:



Charles (00:00):



In this episode of the Business of eCommerce, I talked with Gene Caballero about what it takes to build something from nothing. This is a business of e-commerce episode 132 .



Charles (00:16):



Welcome to the Business of eCommerce. The show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Charles Palleschi I'm here with Gene Caballero. Jean is a cofounder of green pal, which is described as the Uber of lawn care. Greenhill started in one market. It has now grown to over 46 States. I, as you on the show today to have a, how he got his stash, some advice you can give to other retailers who are just starting off and his origin story. Super interesting. Watch the whole show. He gives some tips at the end that I highly recommend you check out. So now onto the show, Jean, how are you doing today?



Gene (00:51):



I'm doing fantastic. How are you



Charles (00:52):



Doing good, Austin, to have you on the show. I love chatting with retailers and kind of get into the origin story, kind of how you got your start and that's first where you are today or let's even back up. So you're the founder of GreenPower right? That is correct. Co-Founder so make sure some people get that.

What it Takes to Build Something from Nothing (E132)

eCommerce tips, tricks, strategies and tactics to help new and experienced eCommerce retailers start, launch or grow their eCommerce Business. If you like eCommerceFuel, Shopify Master, Tropical MBA, Build My Online Store or eCommerce Momentum, you’ll love The Business of eCommerce.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Management

Entrepreneurship






* Sam Ovett* Co-Founder of Mobile Pocket Office



Notes:



5 buckets



* Attract* Convert* Fulfill* Delight* Refer



Bio:



Sam Ovett is the Founder of Mobile Pocket Office. Sam is a professional guide turned automation mega nerd, Mobile Pocket Office is leading the way to help new and established businesses augment their human and technological resources to leverage growth and streamline productivity. As a previous professional whitewater kayaker and guide Sam has translated his experience navigating Class V whitewater and mitigating life threatening risks and hazards into the business world. He leads a team of 15 to a profitable bottom line over $1M ARR.



Sponsors:



Spark Shipping



Links:



* https://mobilepocketoffice.com



Transcript:



Charles(00:00):



In this episode of the business. E-Commerce I talk with Sam Ovett about using automation to grow your e-commerce business. This is a business of e-commerce episode, 161. [inaudible] Welcome to the business of e-commerce the show that helps eCommerce retailers start launch and grow their e-commerce business. I'm your host, Chelsea [inaudible]. And I'm gonna tell you what Sam Ovett, Sam is the co-founder mobile pocket office, where they help businesses grow and streamline using automation. I asked Sam on the show today, talk about using automation to grow your e-commerce business. He goes through a five-part framework. They're really segments, where should we auto using automation, some of the best places. And he kind of has a nice  nice way of thinking about it in this interview. As you know, I love talking about automation. So I get, you know, don't, it's not often I get to geek out with someone on the same topic. So I had fun talking to Sam Herr, and I think  I think this would be good to listen to, and it gets you thinking about where are some places in your business. You can start adding some automation to really improve the customer experience, not just standard chat bots and that sort of thing that take away from experience to really enhance the experiences, what Sam's in here for. So let's get into the show and listen to what he has to say, Hey Sam, how are you doing today?



Sam (01:28):



Good. I'm excited to be here. I'm hoping we can share some stuff that people can dig into and use.



Charles(01:33):



Yeah. I'm excited to dig out about some automation. This is kind of my thing too. So I saw that and I was like, Oh, let's let's chat about this. So yeah. What are you guys? So mobile pocket office just real quick. You guys help folks automate, is it more on the marketing side typically or



Sam (01:53):

Using Automation to Grow your eCommerce Business (E161)



https://www.youtube.com/embed/Usw7BbIx6RQ




* Luc Simmons* Co-Owner of Scope16



Notes:



* 5 Keys* Time* Conversion* Organic* Data* Money



Sponsors:



Spark Shipping



Links:



* https://www.scope16.com/* https://www.instagram.com/lucsimmons/?hl=en* https://www.facebook.com/scopem16arketing



Transcript:



Charles (00:00):



In this episode of the business. E-Commerce I talk with Luke Simmons about the five keys of a successful e-commerce business. This is the business of e-commerce episode 160.



Charles (00:19):



Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow the e-commerce business. I'm your host, Charles Buskey and I'm here today with Luke Simmons. Luke is the co-owner of scope 16, an agency that works with e-commerce retailers to help them scale from six to seven figures, I asked Luke on the show today to chat about what are the five key elements that are required for successful e-commerce business, like how he runs through this list. And they really are all things that you should be thinking about when you're first starting or just trying to scale your business. And he helps to really set some expectations for a lot of retailers, usually early on that kind of starting what they should really be looking at and know what they're getting into. I think anyone starting off this is going to be super helpful. He goes through the five different topics. I'll link to those in the show notes, but let's get into it.



Speaker 2 (01:09):



So, Hey look, how are you doing today?



Speaker 3 (01:11):



I'm doing really well. Charles, how are you? Good.



Charles (01:13):



Happy to have you on the show. I think I think this topic is great for people kind of starting off. I see a lot of retailers kind of trying to get going and they kind of get stuck right at that very beginning phase.



Speaker 3 (01:25):



Absolutely. Especially, you know, this well, everything that's happened in the last 12 to 18 months, it's definitely, everyone's noticed that, you know,

5 Keys to a Successful eCommerce Business (E160)



https://www.youtube.com/embed/2T14dthjDOc




* Michael Sene* Director of Sales at Deliverr



Bio:



Michael Sene is the Director of Sales with Deliverr. He works with more than a dozen fulfillment specialists, oversees the onboarding of all new sellers, and helps those sellers increase revenue through current and new sales channels.



Sponsors:



* Spark Shipping



Links:



https://deliverr.com



Transcript:



Charles (00:00):



In this episode of the Business of eCommerce I talk with Michael Sene about how to ship today or next day without breaking the bank. This is a business e-commerce episode 159.



Charles (00:19):



Welcome to the Business of eCommerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I'm Charles and I'm here today with Michael Sene. Michael is the director of sales at deliver where they help retailers get faster next day or two day shipping on all their products. I think they're doing something new here, and it's pretty interesting to see how, as a independent retailer, you can actually get next day, two day shipping to try to really compete with the big guys like an Amazon or a Walmart. And this is something that's becoming more and more important in the game of retail. Now folks are expecting it and it's something that people are just becoming very used to. So they've really changed the model they're using technology to do this. I think it's kind of interesting chat to kind of go into how they're doing this and to put some thought into where as a retailer, you want to be now, and in the future, when maybe the expectation goes from two days to one day or one hour, wherever it is. And he kind of talks about that and kind of get you in that mind space of thinking, what do I want to be now and in the future. So it's going to show, so, Hey, Michael, how are you doing today? I'm



Michael (01:25):



Doing great. I'm doing great. Thanks for having me.



Charles (01:27):



Yeah. Awesome. I have you on, I think this topic is very timely on fast shipping. This is, this is the era of the whole shipping pocalypse where we've seen a lot of people struggle with this. So it's good to kind of talk through this.



Speaker 2 (01:41):



So we're talking. Oh yeah. It's it's



Charles (<a href="https://www.rev.com/transcript-editor/Edit?token=lQ5y_C2UE2WPIk9uXiOpEQBuX_xuzzj-Gj_iGTdmKWnna9oYvicDCfKBS3fRCHeKjnDxh0RDE48npzzbDHeqbeUnWlk&a..;.

How to Ship 2-day and Next-day Without Breaking the Bank (E159)






* Jeff Oxford* Founder and CEO of 180 Marketing



Show Notes



* eCommerce SEO is a different scale and size* Link build strategies* Product Reviews* HARO - Help a reporter* Guest Posts* Reach out, send your bio* Top blog lists* Budget* < $100 per link - Bad* $200-300 - More common whitehat links* Send examples of past links* Ask if they own the blogs



Sponsors:



* Prisync* Spark Shipping



Links:



* https://www.180marketing.com/* https://linkhunter.com/



Transcript:



Charles (00:00):



In this episode of the Business eCommerce I talk with Jeff Oxford about whitehat link building for e-commerce. This is a business of eCommerce episode 156.



Charles (00:20):



Welcome to the business of e-commerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles Palleschi with Jeff Oxford. Jeff is the CEO and founder of one 80 marketing and SEO company focused exclusively on SEO and content marketing for e-commerce businesses. As Jeff on the show today, talk about link building specifically for e-commerce businesses. There's definitely some nuances that make link building different when it comes to e-commerce. So I think he really digs into that and this is his focus. So he brings some great tips that I think really everyone should listen to. It's something that link building isn't talked about that often it's something that I think a lot of folks kind of focus more on the on-page more and some, some other factors when it comes to SEO. But I think link building really is one of the keys to making your SEO strategy work.



Charles (01:14):



And Jeff really goes deep and specific when it comes to e-commerce link building. So I think you should watch the entire show. He gives three strategies on how to build links and some concepts on budget. And we should be looking at if you're thinking of getting into us. So let's get into the show and listen right to the end. He also talks about his product which I think is actually great. You should check out I'll link to in the show notes. So let's get into the show. Hey Jeff, how are you doing today? I



Jeff (01:42):



Am doing great. Charles, how about yourself?



Charles (01:45):



Doing good. Thanks for coming on the show.

Whitehat link building for eCommerce (E158)



https://www.youtube.com/embed/z4z8RbHnUUA




* Chloe Thomas* Author & Host of eCommerce MasterPlan



Show Notes:



* Think in quarters* Focus on 3 things* Traction - https://amzn.to/3tJZ1Y1* The 12 Week - Year https://amzn.to/373dIvk* eCommerce Marketing: How to Get Traffic That BUYS to your Website - https://amzn.to/3a8Hy3B* Productive Planner - https://amzn.to/2Z4XDRA* The Customer Master Plan Model* Customer Journey* Themes* Traffic* Conversion Rate* AOV



Sponsors:



* Prisync* Spark Shipping



Links:



* https://www.brandox.com/ecommerce-masterplan



Transcript: 



Charles (00:00):



In this episode of the business. E-Commerce I talk with Chloe Thomas about choosing where to focus your time and attention. This is a business e-commerce episode, 158. Welcome to the business of eCommerce the show that helps e-commerce retailers start launch and grow your eCommerce business. I'm your host, Charles Palleschi and I'm here today with Chloe Thomas. Chloe is an author and the host of the eCommerce Masterplan Podcast, where they provide online training, advice and information for growing e-commerce businesses on the show. Me and Chloe go really deep into the topic of mindset and specifically choosing where to focus your time and attention and how to focus that attention. I think this is super helpful for anyone, and this is a big topic that I think this is often overlooked and it's really one of those things. If you get this right, it doesn't just have linear effects, but it also kind of multiplies and it, it can really move the needle. So super interesting interview is a bunch of book recommendations that I definitely think you should check out and I'll drop those all in the show notes. So let's get right into the interview. So, Hey Chloe, how are you doing today?



Chloe (01:14):



I'm good. Charles, so it was great to be here getting to talk to you about all things e-com



Charles (01:19):



Yeah. I love having also another podcast or on the show. You are the whole, you're an author, right? But also the host of the e-commerce master plan.



Chloe (01:29):



I am, yeah, yeah. Hosted the e-commerce most fun podcast, which is a we're in a few retailers and of the keep optimizing podcast where we focus on a different marketing method each month with mainly supplier side guests and experts. So, so yeah. Podcasting seems to take up a huge amount of my time these days.



Charles (<a href="https://www.rev.com/transcript-editor/Edit?

What it Takes to Build Something from Nothing (E132)

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