Converting leads in 2020 will come with unique challenges and we have to learn to adapt our marketing strategies accordingly. Are we still making cold calls in 2020 and if we are, how should we be approaching them? What are the quick, easy ways to stay top of mind for clients, both past and present? On this episode, owner and founder of Balance Business Consulting, Beverly Ruffner shares how to convert leads in the new decade.    Takeaways + Tactics    Most people don’t like being cold called, so start making ‘warm’ calls. We should aim to create a real connection with the person on the other side of the phone, and show we genuinely care about their best interests. Stop selling and start telling. People react very differently when they know they’re learning something. Keep in contact with past leads on Facebook; this is an easy, free way to stay top of mind. We can do this by sending a video to ourselves, and then forwarding it to our Facebook friends

What it Takes to Convert Leads in 2020 w/Beverly Ruffner

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.
Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more.
You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.

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Many agents struggle with seller leads and dread the thought of cold calling.The constant rejection and awkward conversations can drain our energy and enthusiasm.   But here's the catch: if we want to work with more clients and sell more homes, we need to tap into those seller leads. Ignoring them means leaving money on the table.   By leveraging innovative marketing strategies and modern technology, we can transform the way we approach buyer and seller leads. Instead of traditional cold calling, how can we utilize targeted online advertising, social media outreach, or content marketing?   In this episode, co-founder of Devon and Dustin Fox Homes and best-selling author Dustin Fox joins me to talk about buyer and seller leads, reviews and why they’re so important as well as what it means to attain real results by taking action.   You’ll also learn; -The influence of reviews. -Why the only way to win is to actually win. -Generating buyer AND seller leads.  -Video content strategy and why it matters. -Why no budget doesn’t mean no solution.    Guest Bio Dustin Fox, alongside his wife, Devon, lead a top real estate team in the DC Metro area. High school sweethearts and devoted parents to three daughters, they have been in the real estate business for over eight years.    Their rapid growth is notable, rising the ranks to amongst the top of their market in just 24 months, even in a declining market. Dustin attributes much of his learning to non-real estate resources, emphasizing the value of books in gaining new perspectives. His routine, involving long working hours punctuated by reading business biographies and advertising books, reflects his dedication to his career. Dustin has an obsession for all things advertising. Between Youtube Ads, Facebook, Instagram, and Google PPC, Dustin shares exactly how to scale your real estate business quickly in his book "Six Weeks to Real Estate Success." Whether you're a brand new agent, or a seasoned vet looking for help to modernize your marketing, this is the book for you. This book is a comprehensive roadmap, offering step-by-step video instructions and valuable insights for both new and experienced agents.   Buy Six Weeks to Real Estate Success: An Actionable Guide For Ambitious Agents on Amazon here:  https://www.amazon.com/Six-Weeks-Real-Estate-Success/dp/B0CSK2JR24  Buy the Kindle edition here:  https://www.amazon.com/Six-Weeks-Real-Estate-Success-ebook/dp/B0CSC6RMCT  Visit https://www.foxessellfaster.com/

How To Dominate Buyer And Seller Leads And Leave Cold Calling Behind w/Dustin Fox

In today's competitive business landscape, nurturing leads and maintaining a robust database is paramount for sustained success. Without a streamlined system in place, valuable leads can easily fall by the wayside, costing us both time and money.   Potential clients slip away, opportunities for repeat business are missed, and our revenue potential remains untapped. Without personalization and relevance in our approach, prospects may feel disconnected and disengaged.   How do we stay up to date with leads? How does remembering detail when it comes to clients help us keep them engaged? What is the role of personal touch when it comes to lead generation and follow ups?   In this episode, we share 8 tactical and practical steps for lead generation follow ups and how to stay in contact with your database. We also talk about the context behind them from both agent and lender perspectives.   You’ll also learn;   Creating conversation to bring value to other people   The importance of personal touch   How to understand rejection   How to nurture your circle   Why we don’t always have to gain from opportunities       Subscribe on YouTube,  Apple Podcasts, or  Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

8 Winning Practical And Tactical Steps To Nurture Your Database

In today's fast-paced world, the norm is to juggle multiple jobs to secure financial stability. However, this leaves little room for personal freedom and life choices. With the unpredictable nature of the real estate market, agents often find themselves vulnerable to fluctuations in income, which can create financial pressure.   Enter the world of passive income—a gateway to financial freedom and flexibility. By diversifying our income streams, we can break free from the shackles of a traditional 9-5 job and let our money work for us.   How do we get started and work our way up? What are some of the simplified passive income strategies that we can start with? How can earning multiple streams of income help us to reclaim control over our financial future?   In this episode, we talk about the many different ways to make your money work for you, low-effort strategies and some tried and tested passive income hacks.   You’ll also learn;   Micro-savings.   How to work your way up.   Dollar diving.   Where to put your focus.   Is online the best place to maximize income?     Subscribe on YouTube,  Apple Podcasts, or  Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Maximize Passive Income: Game Changing Techniques For Success

AI can do so much for the real estate agent. It has the power to analyze vast amounts of data in real-time, providing us with invaluable insights into market trends, buyer behavior, and property valuations. Yet so many people are not taking full advantage of it.   Many agents are still confused about the different AI products and programs and don’t know how to make it work for them.   How do we implement AI into our business for maximum results? How can we use it to unlock new opportunities? What are some of the AI programs we can use to boost our business?   In this episode, founder of Likely.AI Brad McDaniel joins us to break down all things AI for the real estate space, some of his favorite AI programs and how utilizing AI can take our businesses to the next level.   You’ll also learn;   The nuances between different AI products   Where are we within the AI ecosystem?   The data problem with AI   The level of discretion needed to use AI   What is Grok?     Guest Bio Brad McDaniel founded Likely.AI—a company that uses machine learning and predictive analytics with incredible accuracy to help real estate agents find the leads in their market who are most likely to move. His tools and strategies are game changers that can give agents a significant and much-needed edge against the megabrokers.    Subscribe to the Likely.AI YouTube Channel here @LikelyAI  Join the Likely.AI Facebook Group here @Likely.AI Visit https://likely.ai/ Find Brad on LinkedIn @Brad McDaniel Find Brad on Twitter @AgileBrad      Subscribe on YouTube,  Apple Podcasts, or  Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!   

AI Can Skyrocket Business: The Tools You Need to Know About w/ Brad McDaniel

Love is indeed in the air, and what better way to celebrate it than by embarking on a journey of buying, selling, or investing in properties with your loved ones? Whether it's with a partner, friends, or family, the prospect of joint real estate ventures can be thrilling.    However, beneath the excitement lies a potential minefield of challenges that could strain even the strongest relationships.   What happens when things don't go according to plan? Why is it important to understand the nuances of the person that we’re buying with? How can we take calculated risks with our partners, friends and family?   In this episode, we talk about getting started when buying a home with a loved one, how to think strategically when it comes to shared responsibilities and different things to consider when going into a joint venture.   You’ll also learn;   The importance of transparency   Get invested and reinvested   Versatility and opportunity   Understanding the situation your relationship is in   Fiscal responsibility       Subscribe on YouTube,  Apple Podcasts, or  Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

What it Takes to Convert Leads in 2020 w/Beverly Ruffner

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