Have you ever seen a purple cow? In Seth Godin’s book – The Purple Cow – he writes about seeing brown cow after brown cow through a train window in the Italian countryside, until…

Yes – A PURPLE COW.  Now that was noticeable.  That was remarkable.

I recently celebrated a birthday and got a lot of “Happy Birthdays” on Facebook.  You know what I’m talking about…

But here’s the thing – I can only remember a couple of those messages.

So this got me thinking…

How should we be marketing ourselves to get noticed in this noisy world?

In this video, I’m going to tell you how my Facebook birthday helped me realize a little something about what it really takes to stand out and be seen in your crowded marketplace.

Let me know what you think…

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