The goal is to share stories of everyday South Africans, of all races, religions, genders, and ages. Kurt Solomon realised he was being inspired and motivated by normal, everyday South Africans, and their stories. He would chat with car guards to understand their story and he knew many people, from all walks of life. Single moms with cancer, people with depression, some who attempted suicide but overcame it all. He knew, that this was just the beginning and wanted to chat with people from all walks of life to share their stories, to inspire and to spread positivity and hope through South Africa. Luckily for Kurt, after chatting to his equally passionate mates about the idea, Joshua Nuttall and Levon Lock, they kicked his arse and so #POP was (finally) born.