In this episode, Emma talks with Ann Pocock about her journey from corporate Marketer with businesses such as Spirit Telecom and Accenture, to Marketing Consultant and coach.

Ann shares her personal experience of where she has seen businesses go wrong, and where, in hindsight, she has made mistakes herself.

Having worked with a number of SME clients Ann also shares her experiences of working directly with CEOs and/or business owners, the positives and some of the challenges that come with that.

This is a great episode for anyone looking to gain insights into the challenges that another Marketer has faced, and how they have overcome them. Also highly relevant for any business owners who are looking to understand how to work more effectively with Marketing.