Mike Adams author of Seven Stories Every Salesperson Must Tell had so much to offer during our chat, we had to break it up! In this bonus episode, Mike explains his approach to using video as a coaching tool for salespeople, the impact of a video library comprised of a company's best stories and why the authenticity of those stories is so important. This led to our resident film nerd producer to reference a famous anecdote within one of cinema's best involving a giant mechanical shark www.animusstudios.com