Ever wondered what really goes through a journalist's mind when they receive your press release?

In this episode, Rachel McHugh speaks with Ria Wolstenholme, a freelance journalist and content writer who brings a unique perspective having worked in both journalism and PR. Ria shares her insights on what journalists really want from PR professionals, including how to craft effective pitches that won't get ignored, the importance of proper sourcing and attribution, and the art of the follow-up email.

You can find Ria Wolstenholme on LinkedIn, subscribe to her Substack newsletter, or visit her website at riawolstenholme.com.

Don't forget to follow Distinctly and Rachel McHugh on LinkedIn for more PR insights and podcast updates.