In this episode, we explore the crucial importance of being aware of your customers' experience - based on a rather negative experience I had at a recent Airbnb.

My terrible Airbnb experience made me think about what our real estate clients are ACTUALLY experiencing. Not just what we think they should experience... but if we put ourselves in their shoes to evaluate the last couple of closings - what would those customers say about working with you??

We should all be striving to improve our business which includes the customer experience. What areas in your real estate business could use some improvement when you consider your customers' needs, wants, and pain points.

We all know how a positive customer experience can lead to customer loyalty, word-of-mouth referrals, and more sales. Is there anything you can do to upgrade the experience of your clients creating a more customer-centric business that puts the customer experience at the heart of everything you do??