Welcome to the Mortgage Marketing Podcast with Ash Borland. In this episode, we dive deep into the question of what kind of content you should create to attract new clients. Ash breaks down the two types of content, authority content and lead generation content, and explains why you need both to be successful in your content marketing efforts. He also stresses the importance of having clear and consistent content that accurately represents your brand and business. Don't miss out on Ash's behi...