Welcome to the second training on video marketing and building your brand with video. What we’re going to be talking about in this particular training is going to be how to script, distribute, and multipurpose your video content. If you did not watch the prior video, we spoke all about your video strategy and how important it is to dial in to the right one for you and why we’re doing it to begin with. Watch that before you watch this one. So as long as you have, then we’re going to go and get right on into it. Everything you do in real estate is content, whether it’s listings you’re taking, the case studies you’re creating or clients you’re serving, even just pictures you’re sharing on social media, of really, really cool stuff, or it’s blogs, or writing or videos we’re creating. Everything you do is content and once you realize that everything you do is content you start realizing that the content you’re going to create is going to be much like your own little HGTV series. Let’s dive into that today! Three Things You’ll Learn in This Episode How to make content creation easy The importance of authenticity The best brand building tool Resources Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business, you constantly don’t have to chase it. Hi, I’m Mike way ambassador, real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living, it’s your job to remind them, let’s get started. What’s up everybody, and welcome to the second training on video marketing and building your brand with video. And what we’re going to be talking about in this particular training is going to be how to script distribute and multipurpose your video content. But if you did not watch the prior video, we spoke all about your video strategy and how to and how important it is to dial in the right one for you and why we’re doing it to begin with. Watch that before you watch this one. So as long as you have, then we’re going to go and get right on into it. So what we’re really talking about folks is content creation, and we’re going to go a little bit deeper than we did in the previous training. And everything you do in real estate is content, whether it’s listings you’re taking, whether your case studies you’re creating or clients you’re serving, or it’s just pictures you’re sharing on social media, of really, really cool stuff, or it’s blogs, or writing or videos we’re creating, like what we’re talking about here, where you’re creating neighborhood videos or other community information. Everything you do is content, small business owner interviews, it doesn’t matter. And once you realize that everything you do is content. And you start realizing that the content you’re going to create is going to be much like your own little HGTV series, right like last week, we talked about creating a show. And if you look at any of these shows on HGTV, they’ve already done a lot of the work for us. They’ve showed us what the appetite is for what people want to see on television. And because there’s a whole damn channel dedicated to our profession, I don’t understand why we overthink this so much the content creation should be really easy. And it is, but content creation around your personal brand, is what you want to dial in. Because that’s ultimately what people are going to remember. So, you know, the reason why the first training we created this, this show is because it’s just like we’re creating an HGTV show, if you have a show, what is the purpose of it. And that’s going to determine the content that you create and how you create it many times, because you’re simply just the host. And these videos are not about you. You don’t need to sell people all the time on real estate or mortgage or whatever side of the business you’re in. But it is your job to remind them that you exist. So when you create a show, every time you’re publishing or you’re creating content, or you’re distributing your content, it doesn’t matter. Every single video people see will remind people that you’re in real estate, so you don’t necessarily have to hit him over the head with your calculator or your lockbox. So look at the content, you have an excuse to market your database and attract people just like you. That’s exactly why we dialed in the content strategy. You know, we spoke about it briefly. Last week, you know, you have to be doing stuff that you’re excited about doing if I started doing a bunch of cooking videos, it’s not going to be that authentic, and therefore nobody’s going to watch them. So the key is really figuring out what kind of content are you excited to create that you can see yourself doing long term and over time. Because once you nail that this should be fun, then the key is you do not want to make your content boring, you want to make it authentic. So where most people start is what kind of videos am I going to create? This is the biggest holdup? What do I say? How do I say it I’m too fat. I don’t like the way I look or whatever it may be. But it’s so important that once you define your strategy, first, you’ll know how to communicate through your brand. That’s the key of having a brand. You cannot build a brand without creating a bunch of content all around it. It doesn’t go the other way around. Someone

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