Key Performance Indicators (KPIs) are the numbers that tell you what's happening in your business. You can rescue a failing launch, get ahead of staffing problems, and see what's coming ahead of time.

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• 00:00 Introduction
• 00:12 The short answer
• 00:30 Cashflow
• 00:52 Revenue & Profit Margin
• 01:59 Your Main Number
• 02:55 Some good examples of "Main Numbers"
• 03:38 For everything else!
• 03:50 Profit per lead and conversion rate
• 04:40 Using KPIs in a specific project for time management
• 05:55 Finding KPIs elsewhere
• 06:25 Customer Service KPIs
• 07:02 Don't look at too much data!
• 07:28 KPIs for a launch, and troubleshooting a launch
• 09:10 How many metrics should I be looking at?
• 09:30 Scale Society