Most brands think rebranding means changing the packaging.

But when KT Tape scaled into tens of thousands of stores, the real shift wasn't what they looked like — it was how they educated their customer.

In this episode, Jessica Klodnicki breaks down:

• How KT Tape used simple, accessible video to drive usage

• The power of QR codes + tech to remove buyer friction

• What actually makes a rebrand successful

• How to know if your brand is ready to scale in retail

If you have an education-based product — or if you're trying to simplify your customer journey — this episode will spark some ideas.

🎧 Let's kick off Season 3.

Mentioned in this episode: www.volcanicretail.com KT Tape App (iOS/Android)

#RetailWarGames #VolcanicRetail #KTtape #RetailStrategy #Rebrand #CPGMarketing #ProductEducation #ConsumerExperience #QRcodes