The 80/60/40 Strategy Podcast

What Leaders Get Wrong About Black Voter Engagement and How to Fix It


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In this episode: Our hosts introduce listeners to the mission of the Texas Progressive Policy Institute for African American Engagement and explain what makes TPPI different from traditional think tanks or policy organizations. Instead of focusing on white papers or political strategy, TPPI operates as a civic engagement consultancy that helps policymakers, candidates, and civic leaders build the skills needed for genuine, culturally fluent engagement with African American communities.

The conversation walks through the purpose behind TPPI’s Cultural Fluency Lab, a dedicated space where members can safely test messaging, ask questions, and practice engagement without fear of judgment or missteps. The hosts discuss how this approach fills a long-standing gap in political outreach and helps leaders show up more confidently and authentically in the communities they serve.

Listeners will also hear why TPPI does not endorse candidates and how its mission, vision, and values guide the Institute’s commitment to serving leaders who want to engage responsibly, grow in cultural awareness, and strengthen trust across diverse constituencies.

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The 80/60/40 Strategy PodcastBy Idrys Creed