In this episode of I Am Tourism Stories, host Natalia Rosa speaks with Ron Mackenzie, entrepreneur, connector, and founder of Small Town South Africa. What began as a simple Facebook group has grown into a powerful movement shining a spotlight on South Africa’s rural heartlands.

From pitching a safari to Leonardo DiCaprio on the set of Blood Diamond to building a nationwide platform, Ron shares how bold moves, digital storytelling, and community-driven tourism are transforming the way we see small towns.