You can find the show notes for this episode at http://JeffDemaree.com/1

In this first podcast of the season, we talk about all the things that a brick and mortar local small business needs on their website.  You learn many of the things to consider to help you make your website a lead generation tool.  We also discuss how market and sell to your existing customers of your brick and mortar local small business.

More specifically we discuss the following:

As a small local business, why do I need a website?

* So customers can find you.

* Who you are, how you began, your successes, your offerings

* What your company has to offer

* How to find you

* How to contact you

* Show off…with customer testimonials

* Determine the purpose of your website

What does your brick and mortar website need content wise?

* A simple, appropriate website address.

* Easy Navigation

* Easy to Find Contact Information

* Google Maps Integration

* An obvious call to action/Estimate/Services for Specific Need

* Basic SEO

* Services Page, Contact Page, Product Page, About Page, Company Logo for Branding

* Be Clear What your Business Does

* Avoid Stock Photos

* Appointment Scheduler?

* Regular Maintenance

* Useful Quality Content/Blog that helps customers (SEO Local Keywords)

What technology do you need for your local small business website?

* Secure hosting company that offers WordPress

* WordPress

* Mobile Optimized

* Online Tutorials or a Designer

Links mentioned in this episode include:

Google Maps Tutorial

Hostmonster Website Hosting (Affiliate Link)