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What Makes a Brand Brilliant? The Strategy Behind the Sparkle with Jamie Schwartzman Ep 252 - The Global Discussion
Jamie Schwartzman, Founder of Flux Branding and a seasoned brand strategist with over three decades of experience in creative direction, psychology, and business transformation, speaks with Host Simon Hodgkins in this episode.
0:00 – Introduction & Welcome
1:07 – What Is Brand Strategy?
3:14 – Brand as a Long-Term Asset
5:25 – How AI Is Changing Branding
9:20 – The IDEA Method Explained
15:22 – The Concept Behind “Brilliant”
20:38 – What's Ahead: AI, Ethics & Embracing Change
25:55 – Final Thoughts: Find Your Radiance
Watch or Listen to The Global Discussion
Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n
Web ► https://www.theglobaldiscussion.com
YouTube ► / @theglobaldiscussion
Others ► LinkedIn, X, Instagram, and Facebook
Join the newsletter via the website for updates on new episodes
View all episodes
By The Global DiscussionJamie Schwartzman, Founder of Flux Branding and a seasoned brand strategist with over three decades of experience in creative direction, psychology, and business transformation, speaks with Host Simon Hodgkins in this episode.
0:00 – Introduction & Welcome
1:07 – What Is Brand Strategy?
3:14 – Brand as a Long-Term Asset
5:25 – How AI Is Changing Branding
9:20 – The IDEA Method Explained
15:22 – The Concept Behind “Brilliant”
20:38 – What's Ahead: AI, Ethics & Embracing Change
25:55 – Final Thoughts: Find Your Radiance
Watch or Listen to The Global Discussion
Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n
Web ► https://www.theglobaldiscussion.com
YouTube ► / @theglobaldiscussion
Others ► LinkedIn, X, Instagram, and Facebook
Join the newsletter via the website for updates on new episodes