Unlike Marketing

What Makes a Brand Succeed? Lessons from a Creative Director | Ep. 052


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In this episode of Unlike Marketing, our host Giuseppe Quarata sits down with Roger L. Hooks, Jr.—a creative director with over 36 years of experience working with industry leaders like Apple, Intel, AMD, and Supermicro. Roger shares how design, branding, cultural understanding, and emotional intelligence drive billion-dollar brand growth.


From leading Supermicro’s brand transformation (growing its market cap from $250M to $50B) to bridging Eastern and Western design philosophies, Roger explains how visual storytelling and brand integrity shape perception, trust, and results.


You’ll hear timeless wisdom for creatives, entrepreneurs, and marketing teams navigating AI, branding, cultural gaps, and business growth in today’s tech-driven world.


🔔 Don't forget to like, comment, and subscribe for more business insights and success stories!


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Connect with Roger Hooks:

🔹 Article on Roger: https://calbizjournal.com/leadership-mentorship-and-innovation-roger-hooks-has-forged-his-own-path/


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Unlike MarketingBy Giuseppe Quarata