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What makes a good idea good? Sometimes a good idea is easy to spot. Sometimes, not so much. Just think of all the "new and improved" products that have been introduced to the world, that ultimately failed.

Obviously, all ideas are not created equal. But how do you know which ones are the good ones... and which ones are not so good?

In this episode, SmartStorming partners Mitchell Rigie and Keith Harmeyer discuss what qualities an idea must have in order to be considered "good."