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In this Episode we discuss what makes a good logo. This episode is great for ambitious people who are looking to start something either new or on the side of their current jobs. We look at where to even begin when searching for a logo as well as how to develop a logo that appeals to another organization. We dive into what it's like working with creative and how you will know if you have a working logo! Lastly, we look at what you can do if you are not seeing success with your logo!

--TIMESTAMPS-- 

0:00 - Introduction 

1:25 - How do you evaluate your market so it corresponds to your business idea? 

5:10 - What can you do if you have made a mistake choosing your target market? 

7: 00 - Targeting tools 8:25 - What is a niche? 

9:24 - Why is it so important to focus on a niche when starting a business? 

12:50 - Launching a product 

13:37 - What are the benefits of having a loyal brand audience? 

15:20 - Virgin cola 

17:30 - Do you think it's wise to become an expert in your niche before you start branching out? 

18:10 - Talking about a niche 

20: 57 - Talking about an expert 

24:00 - The value of equity 

25:55 - Should you change your niche? 

30:22 - Outro

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