What happens when marketers celebrate Diwali? Chaos and way too many ad references.

In this festive special, Hinal sits down with her team members, Shakera and Mehek, to chat about Diwali marketing, nostalgic brand campaigns, and why emotion continues to be the heart of every great Indian ad.

The conversation starts with what Diwali really looks like at a startup (hint: chaos), and slowly moves into what it means for brands. Because while Diwali is about family, lights, and endless mithai - for marketers, there’s just one word that defines it all: Emotion.

If you love ads, brand strategy, or just want some feel-good festive nostalgia - this one’s for you!

Chapters:

00:00 Introduction

02:02 Our favourite Diwali moments

04:41 What do we miss about Diwali?

06:38 Which festival stops Mumbai?

10:58 Washing Powder Nirma! - The jingle we can't forget

12:55 Emotion sells in India

15:57 The Vodafone Diwali ad that defined emotional branding

17:19 Best brand sale

18:05 Best Diwali gift

19:24 Conclusion

About the show:

Bringing women founders, leaders and experts together to share their experience and business journeys.

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https://startinc.in/podcast/

Hinal Mehta, Host

https://www.linkedin.com/in/hinalmehta15/

StartInc

https://www.instagram.com/startinc.in/

https://www.linkedin.com/company/startinc/posts/?feedView=all

Shakera Reshamvala, Guest

https://www.linkedin.com/in/shakera-reshamvala/

https://www.instagram.com/startinc.in/

Mehek Mehta, Guest

https://www.linkedin.com/in/mehekmehta12/

https://www.instagram.com/thefoundherspodcast_/