IMPACT’s CEO, Nicole Webb, closes out the ‘Influencer’ mini-series talking to Account Director, Trish McGee, and Senior Account Manager, Ebony Stanmore, about what makes a great influencer.

Navigating the world of influencers and social media has changed the marketing and public relations landscape over the past 10 years.

The task of finding an influencer is a comprehensive process, with the team using a combination of crowdsourcing, direct influencer outreach, and working with agents of influencers and content creators who, in turn, have access to a wide range of contacts in various fields.