According to a recent McKinsey report, 81% of companies don’t have an integrated MarTech stack to deliver personalized cross-channel experiences, and 76% don’t operate sprints or follow a formal Agile process. The same study cites 67% of CMOs as overwhelmed by the quantity of marketing data available. 

The technical expectations for today’s marketing teams continue to rise — questions and concerns around generative AI, data science, cross-functional communication, budget cuts, and more. And on top of that, how can teams produce creative content that truly stands out from the competition? It’s a topic Billy and Billie feel empathetic toward as they look toward Q2 and beyond, discussing how the digital transformation “floodgates are opening.”

Hot topics discussed:

• Our spicy take on table-stakes technical and creative skills for today’s marketer
• The benefits of reducing silos among marketing, product, insights, and engineering teams
• Why thoughtful digital strategy is essential to surpassing consumer expectations, especially in the post-COVID era 

Keep the growth going: 

• Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
• Connect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
• Follow WillowTree on LinkedIn