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What Makes a Great Telephone Fundraiser?
In this session, Bethan Francis, Managing Director at Stratcom UK will explore the real drivers behind great fundraising calls — and it all starts with the fundraiser. We’ll unpack the qualities and instincts that make some fundraisers exceptional, and what can (and can’t) be taught. From natural empathy and conversational confidence to resilience and active listening, we’ll dive into the key traits that matter most on the phone.
We’ll also share practical insights into how to recruit, train, and retain brilliant callers — including how to keep teams motivated, engaged, and continuously growing in their role. Whether you run a calling team or partner with an agency, this session will give you a fresh perspective on what makes a good call truly great.
Key learnings from this session:
- A great call doesn’t start with a script — it starts with a great fundraiser
- What should you look out for when recruiting a new fundraiser
- What skills and behaviours should you nurture and develop
Want to continue your learning? Join us at our Face-to-Face and Telephone Fundraising Conference coming up on Thursday 23rd April
f you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
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By Fundraising Everywhere
4.4
99 ratings
In this session, Bethan Francis, Managing Director at Stratcom UK will explore the real drivers behind great fundraising calls — and it all starts with the fundraiser. We’ll unpack the qualities and instincts that make some fundraisers exceptional, and what can (and can’t) be taught. From natural empathy and conversational confidence to resilience and active listening, we’ll dive into the key traits that matter most on the phone.
We’ll also share practical insights into how to recruit, train, and retain brilliant callers — including how to keep teams motivated, engaged, and continuously growing in their role. Whether you run a calling team or partner with an agency, this session will give you a fresh perspective on what makes a good call truly great.
Key learnings from this session:
- A great call doesn’t start with a script — it starts with a great fundraiser
- What should you look out for when recruiting a new fundraiser
- What skills and behaviours should you nurture and develop
Want to continue your learning? Join us at our Face-to-Face and Telephone Fundraising Conference coming up on Thursday 23rd April
f you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.