When someone lands on a website, what needs to happen in the first 3–5 seconds? 

In this episode of Behind the GAVL, Ryan Raplee, Co-Founder and CEO of GAVL sits down with Luke Potadle, Head of Websites at GAVL, to break down what actually makes a law firm website effective. 

With over a decade of experience in web development and design, Luke dives into the importance form, function, conversion rate and your websites structure and ability to support your law firms business growth. 

From user behavior to backend structure, this conversation explores how thoughtful design and strategy can directly impact client experience and case acquisition. 

In this episode: 

• An inside look at the importance of “owning your website and data” as a law firm and the risks if you don’t  
• The role of strategy vs. aesthetics in web development  
• Why your website is your most valuable asset  
• Page builders vs. Custom code (pros & cons)  
• GAVL’s website model  
• AI changes impacting websites 

The landscape of how people navigate websites is changing. Ryan and Luke discuss the future AI plays in website development and user experience.  

Thanks for tuning into another episode of Behind the GAVL a legal marketing podcast serving law firms across the country. 

Subscribe to Behind the GAVL for more conversations at the intersection of law firm growth, AI, SEO, websites, legal news and law firm marketing. 

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