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What Makes a Marketing Leader?
What does it take to be a marketing leader? Executing on the CEO's priorities? Embracing your own vision for the company's story? Should there be friction between the CMO and the CEO? Is marketing about standing out internally as much as it is standing out on the market? Mike and Jason just want to play Game of Thrones with the C-suite.
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By Jason Ocker & Mike ColomboWhat does it take to be a marketing leader? Executing on the CEO's priorities? Embracing your own vision for the company's story? Should there be friction between the CMO and the CEO? Is marketing about standing out internally as much as it is standing out on the market? Mike and Jason just want to play Game of Thrones with the C-suite.