Send us a text

In this episode we interview Jason Baum, Head of Community at Sauce Labs.

 Jason shares nearly two decades of wisdom on building authentic communities that thrive—without relying on self-serving tactics or shallow engagement.

What you'll learn in this episode:

• Why most companies get community wrong from the start
• The three essential questions every brand must ask before launching a community
• The difference between support forums and meaningful engagement spaces
• Where community should live within an organization for long-term success
• Why “build it and they will come” is a myth
• How to embed your brand authentically into existing communities
• Why content, consistency, and habit-forming design are core to community growth
• How Sauce Labs built a lasting DevRel and open source presence rooted in service