Storyful’s viral journalists watch over 10,000 videos each day, and with over 500 hours worth of video uploaded to YouTube every minute, the viral landscape is constantly evolving.

With more and more brands shifting towards user generated content, viral videos are also becoming central advertising campaigns.

As Storyful strives to find new and authentic content in real time, there are many challenges faced along the way, such as finding original uploaders and the debunking of fake or staged clips.

So how is the ever-changing viral landscape affecting the way broadcasters and publishers use UGC? How will social and video platforms compete in this growing market? And how big a role will technology play in the future of viral videos?

In this week’s episode of The Storyful Podcast, Storyful journalist and host Della Kilroy is joined by Storyful’s global video editor, Shane Creevy, viral video journalists Elaine Carroll and Mary Burke, and content acquisition agent Aoife Dowling, to talk about what makes a video go viral in the age of mobile technology, the discovery and acquisition of viral content, and how signing a licensing agreement with Storyful can benefit uploaders and put their videos in the eye-line of some of the world’s biggest broadcasters and publishers.

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