Its first attempt at content marketing -- a quarterly print publication called Pineapple -- lasted only one issue. With Airbnb Magazine, however, the company best known for disrupting the hospitality space has tried to do something similar with one of the most hackneyed genres: Travel writing. 

In this episode I journey through some truly exceptional pieces of writing, while also taking into consideration the stories left untold that pose considerable challenges for a brand like Airbnb. 

Links from this episode: 

https://www.fipp.com/news/features/hearst-magazines-airbnbmag-encourages-readers

https://www.airbnb.ca/magazine?locale=en

https://www.hearst.com/-/hearst-magazines-new-airbnbmag-encourages-readers-to-be-at-home-in-the-world

https://skift.com/2016/11/20/airbnbs-new-magazine-and-the-evolution-of-old-school-content-marketing/

https://www.wsj.com/articles/heres-what-happened-to-pineapple-airbnbs-one-off-print-magazine-1449684006

https://medium.com/airbnbmag/inside-madagascars-battle-for-belonging-908a09b98b54

https://medium.com/airbnbmag/welcome-to-camp-thunder-thighs-5812e8a41a07

https://www.marketingmag.com.au/news-c/news-airbnb-damage-2020-ipo/