Sales Unfiltered

What Makes an A Player? | Guy Rubin


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Do you want to know the attributes of top performers according to the analysis of $54bn in revenue? 

On today's episode, we hear from Guy Rubin, Founder & CEO of Ebsta, and the person behind the 2024 B2B Sales benchmarking report. After analysing 4.2 million opportunities, 1m hours of conversations, from 530 companies, representing over $54 billion in revenue, they have the answers to what makes an A player. 

We unpack the state of sales before looking into the 5 key attributes for success- pipeline generation, qualification, objection handling, relationship management, and deal management. 

This episode is invaluable for any IC, or leader in tech sales, wanting to be the elite.

You can download Ebsta’s 2024 B2B Sales benchmarking report here


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See you next week! 🚀

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Sales UnfilteredBy Izzy Bishop