What makes an artist-brand partnership meaningful, beyond a simple shoutout on social media? Today I talk with Dave Godowsky, a musician who’s also worked the other side of the street – in Artist Relations, A&R and with brands that musicians know and love. We talk about how brands can foster authentic artist relationships, the value of word-of-mouth marketing, and how artist feedback can be best used in product development. Dave also shares his experience of partnering with artists like Jacob Collier and Alicia Keys. It’s a really fun conversation

 

Shoutouts mentioned: 

• Jacob Collier Audience Choir- Native InstrumentsNative Instruments + Alicia Keys
• Orchid Synth- Kevin Parker
• Ink Audio
• Ribbons App
• Life App - XLN Audio

 

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! 

 

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