In this episode we interview Lisa Heiss, UX and behavioral design specialist and founder of Uxelerate. Lisa helps SaaS startups build better products by using behavioral design principles grounded in data and strategy.

What you'll learn in this episode:

• The real meaning of behavioral design and how it applies to content marketing
• Why most content fails—not because of what’s said, but how it’s perceived
• Tactical frameworks like the BJ Fogg model that you can apply instantly
• How to reduce friction and increase motivation in your content
• The key difference between describing what you do and showing what it gets people
• Simple strategies to turn complex ideas into compelling, actionable content
• How to design content that leads people naturally to the next step

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