In this episode we interview Matt Hummel, a seasoned B2B marketing leader with over 25 years of experience, currently focused on aligning brand and demand strategies in the tech space.

What you'll learn in this episode:

• Why content without strategy is just noise—and how to fix that
• A simple four-part framework for building your content strategy: themes, topics, content, and channels
• How to align content with both business direction and customer pain points
• Why scaling only works when built on a focused, strategic foundation
• The role of long-form content as a cornerstone for scalable content creation
• How to use AI to amplify—not replace—smart marketing
• Metrics that matter: how to measure content success without chasing vanity numbers
• Real-world insight into consolidating 75 products into 5 strategic campaigns

Text us what you think about this episode!