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In this episode we interview Chanelle Grimm, Venue Marketing Director at Monumental Sports and Entertainment. She shares how her team brings life, creativity, and virality to the Capital One Arena experience—online and off.

What you'll learn in this episode:

• How one viral TikTok post sparked a full-fledged content series from behind the scenes of Capital One Arena
• The creative process of turning live event logistics into binge-worthy social content
• Why behind-the-scenes content builds connection, curiosity, and brand loyalty
• How to create a culture of trust and spontaneity within a content team
• Tactics for amplifying fan experiences and turning guests into storytellers
• Lessons on authenticity, timing, and using pop culture trends to enhance reach
• How to make a venue—or any brand—feel human, relatable, and unforgettable