Fresh off the cliffhanger from episode 17, Jeff & Bill sit back down to finish out the thought on how to integrate a membership based model in to your firearms business.  Exploring a few principles of what can make or break putting this together in your business.

1. Why continuity is king
2. The right & wrong way to deliver it
3. How to avoid eroding your value proposition
4. The need to secure tomorrows dollars
5. The power of self-identification

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Discover more about Flashbang Creative at: http://www.FlashbangCreative.us
Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens

Discover more about Inalienable Arms at: http://www.InalienableArms.com 
An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.