We chat with McCauley Williams, co-founder and CEO of Duck Club Bourbon, for an inside look at building a modern whiskey brand in a competitive market. McCauley shares his path into the spirits industry, the experiences that shaped his approach to brand-building, and how the idea for Duck Club evolved from concept to fast-growing label. He also discusses how his partnership with Riley Green came together and why it made sense for the vision behind the brand.The conversation dives into Duck Club’s strategy of blending premium 5-to-8 year sourced bourbon with strong value, the philosophy behind sourcing and maintaining consistency, and why outdoor culture and conservation were built into the brand’s foundation from day one. McCauley also talks about standing out in a crowded bourbon landscape, lessons learned from early growth and what’s next for Duck Club—including future expressions and where fans can find bottles.