In this episode we interview Natalie Schibell, Market Strategist at Aetion and former Naval officer turned product marketing powerhouse.

What you'll learn in this episode:

• How military discipline and empathy fuel Natalie's marketing approach
• The three foundational pillars of successful product marketing: strategy, empathy, and execution
• Why product marketers are often the most essential and overlooked voices in a company
• How to conduct meaningful product and competitor research—without a big budget
• A step-by-step framework to transform research into a compelling narrative
• The role of AI in supercharging your content creation and productivity
• Common pitfalls product marketers face and how to avoid them with clarity and precision
• Natalie's journey from the CDC to Forrester and into tech leadership

Text us what you think about this episode!