How much time and effort do you put into your podcast episode show notes?

As a podcaster, producer and judge on the Webby Awards and Australian Podcasting Awards, I am exposed to a lot of podcasts. 

And one of the biggest variables is the quality of the show notes. 

I can understand why podcasters don’t generally put a heap of time into their show notes, because podcasting is an audio platform (video too these days). People don’t come to your podcast to read your show notes. 

They come to listen to or watch your episode.

But what you’re missing out on here is the increased reach that you could be taking advantage of from the episode you took the time to record.

Show notes do not have to be just a summary of your podcast episode within a couple of sentences or a paragraph.  They can be a valuable tool for engaging your audience and expanding your reach. 

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