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In this episode we interview Kim Klamballa, Head of Marketing at CoinDesk Indices, where she leads strategy for one of crypto’s most trusted brands.

What you'll learn in this episode:

• Why “relentless preparation” beats raw talent every time
• A 3-part framework to structure marketing campaigns that actually deliver
• How to shift your messaging from “I” to “you” for better engagement
• How CoinDesk Indices approaches go-to-market strategy for themselves and their clients
• The tangible value of brand equity—and how to defend it in a results-obsessed business
• Why consistency, narrative, and internal alignment are core to marketing success